<Users’ note: You may copy and reuse this file as often as you wish. Adapt it, as needed, to comply with your company or organization. Delete all text enclosed in greater-than and less-than signs. If I left out anything, please let me know!>

<Introduce the plan, its purpose, and scope.>

<Create a schedule for the plan.>

<Specify exactly for whom the publication is developed: job titles, ages, education levels.>

<Specify the countries in which the publication will be distributed.>

<Specify the source and target languages.>

<Fill in this table:

>

<Work with the designer to create a design schedule, for example:

.>

<Specify company-specific requirements. Refer to other company publications, as needed.>

<Specify these instructions for publications that are translated and ensure that the designer implements them:>

• Allow at least 40% extra white space around heading and in figures.
  Do not use all uppercase letters in headings and figures.
• Do not use small italic text in captions.
• Avoid potentially offensive colors.
• Avoid hand and body gestures as symbols.
• Avoid high-gloss publications.
• Avoid very small fonts and unusual, fancy, or very modern fonts.

<Specify as much as you can about the content of the publication in the plan.>

<Specify that the person who writes the publication must not use:

• Clichés and plays on words
• Culture-specific references
• Sports jargon>

<Specify the structure of the content, for example:

1. Problems
2. Solutions
3. Features and benefits
4. Technical details (as needed)
5. For more information
6. Your company presentation

<Suggest that writers use a table like this during draft reviews so that missing information can be located more quickly and easily, for example:>

<Suggest that writers use a table like this during draft reviews so that missing information can be located more quickly and easily, for example:>

<Describe how readers can find out more. Use the international standard for writing phone numbers: +46 8 731 9268. Do not put a zero in front of the area code (here, 8). Put the country abbreviation in front of the postal code. And add Sweden after the name of the city.>

<Copy or cross-reference your company’s approved presentation for international publications; indicate where this information is stored or who to contact for this information.>

<Specify your company’s preferred style guidelines.>

<Specify all prerequisites and define the publication development process so that everyone heads in the same direction, for example, for a customer newsletter, you could specify:>

<Insert prerequisites here, for example, all reviewers must commit x hours of review time to the project.>

<Describe your process here, for example:>

>

<Specify:>

List all required external resources.>

<Try to describe all potential problems that could occur if the plan is not followed.>

<Put the translation plan in an appendix. Or state the plan owner’s name and where the plan is stored.>

<Specify the number of copies to print. Describe how domestic distribution will occur. Describe how international distribution will occur.>

<Update this table, as needed, and distribute it to project members.